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Innovate and build business value by identifying your blue ocean

Strategic Innovation

Given the vast use of the word “Innovation” over the years, it has come to mean many different things to different people and circumstances. Broadly speaking, for some, innovation is improving something that is already there through increments while for others, it is about inventing something completely new to satisfy an uncatered need.

How your business approaches innovation should not be simply based on the fact that everyone needs innovation. It should be based on a deeper understanding of the value that is, and will be created by your business. Innovation that doesn’t create value is as good as putting pineapple on a pizza! (Sorry Hawaiian Pizza lovers)

customer experience
"Customer is King "

Gone are the days when businesses decided what the customer wants. Today, customers have a plethora of options to select from and they increasingly demand personalization to suit their very specific needs. If your business still thinks the old ways work and don’t look for new avenues to create value for your customers, it will be only a matter of time before competition comes and steals away your customer. So, the question is, do you really want to take that chance?

Your value chain might be seriously outdated

The rapid pace at which economies, industries and businesses are changing is not easy to keep track of. Everyday a new problem comes up and billion-dollar economies and industries have to adapt themselves to these changes. Covid-19 is one such example that saw the world completely change the way it operates. Majority of the businesses had to completely change their value chains to adapt to the crisis.

While some businesses saw this as a hassle, others saw the potential and opportunity of completely revamping their value chains and today, such businesses are reaping the benefits of such actions. Just like that, Covid-19 or not, rethinking your value chain for the present and the future is what will give your business an edge over competition.

Have you looked beyond your boundaries?

Innovation doesn’t need to start and end within the existing boundaries of your business. In fact, the main objective of taking a strategic approach to innovation, is to expand the scope of your business. Your resources and your value chain, coupled with a strong innovation framework will help you explore previously unexplored opportunities or even a niche that no other business has explored and disrupt.

How we help businesses

The Academy of Innovation Management has developed the Innovation Maturity Model (IMM) as a solution to achieving effective and sustained innovation for businesses. With the IMM we help businesses to;

Achieve quantum leaps in growth with unique and structured innovation

Build an innovation strategy and framework that is unique to your business and its’ requirements. This helps your organization innovate repeatedly at high levels of efficiency and effectiveness. By putting structures and systems in place, we ensure that the need for innovation is recognized across the organization and is managed end to end to deliver promising results.

Understand your competition and stay ahead of them

Get into the mindset of your competition, identify their innovation strategy and beat them at their own game. We help your business define a business strategy that will not be set by your competitors’ agenda. Continuous innovation keeps your business ahead of the curve while also giving it a first mover advantage in profitable niches..

Break the low cost vs. differentiation tradeoff

Bring down your costs or differentiate? A dilemma most business face in today's world. We strongly believe that it is not a tradeoff and something that can work in harmony to grow businesses beyond leaps and bounds.

Invent new strategic growth options

The value curve and the strategy canvas are powerful ways to visualize your business strategy. Through this and guidance, we help your business identify gaps in fulfilling customer needs, discover new customers and venture into a blue ocean unoccupied by competition.

Break the limits of existing capabilities

We help your business realize the true potential of its’ capabilities by breaking limits using innovation itself. We believe that every limitation as an innovative solution. Be it an e-commerce solution to a struggling brick and mortar business or a new taste formulation to a generic toothpaste, time and time over the world has proven that limits can be broken. We are here to help your business do just that.

DISRUPT YOUR BUSINESS WITH INNOVATION

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