It will be very easy for businesses if they can just assign innovation to the product development department and expect miracles to happen. Just like how TQM came and broke the notion that quality assurance is not just the responsibility of the quality department, today innovation is increasingly becoming an organization wide exercise to achieve excellence.  

If your organization is struggling with delivering meaningful solutions to stakeholder problems, it means that ideation and innovation is siloed within your organization. This prohibits the ability of the innovators to empathize with those who are facing problems and define the problem in its’ true human form.